Client IBEROSTAR BERKELEY
Location SOUTH BEACH, FL
Category HOSPITALITY
Iberostar Berkeley is an Art Deco jewel on Collins Avenue since the 1930’s. After a multimillion-dollar renovation and the addition of an adjacent 10-story tower developed by The Blue Road Group, the original Art Deco hotel reopened its doors under the Iberostar emblem. This property represents, after New York, the second hotel from the Urban segment of the Spanish world-known hotelier and one of the most prestigious properties of its partner the Deco Collection Group.
STRATEGY    I    NAMING & LOGO    I    BRAND IDENTITY    I    COPYWRITING    I    ROOM COMPANION    I    STATIONARY    I    PRINT COLLATERAL    I    PRINTING PRODUCTION    I    MERCHANDISE    I    DIGITAL MARKETING    I    SIGNAGE    I    WEBSITE    I    GRAND OPENING    I    AREA SCOUTING    I    PHOTOSHOOT    I    MODEL SELECTION    I    WALL ART PHOTOS    I    RESTAURANT PROMO
BRAND PROCESS
Being the first Iberostar property in Miami required us to create a brand that would honor the world-known hotelier and embody the Deco Collection experience with its iconic location and original Art Deco façade. Its logo and palette reflect the relaxing beach vibe one gets from being in the heart of South Beach on glamorous Collins Ave, steps away from crystalline waters. At the same time, in shape, we kept the emblematic star of the Spanish renown hotelier that has been a constant on its worldwide branding.

Unlimited

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