Client BRIXMOR
Location CHICAGO
Category EXPERIENTIAL RETAIL
The District represents the evolution of the Chicago retail giant Brixmor. With over 400,000 sqft of thought-after entertainment, dining and experiential retail, it will become a next-gen destination at the footsteps of the saturated and sought after Downtown Naperville. Designed to leverage new entertainment-focused experiences, the District vows to offer mixed-use activities for everyone, every day, every time.
STRATEGY    I    NAMING & LOGO    I    BRAND IDENTITY    I    COPYWRITING    I    PRESENTATION DECK    I    INFOGRAPHICS    I    EBROCHURE    I    PHOTO RETOUCH    I    TEASER CAMPAIGN    I    LANDING PAGE
BRAND PROCESS
This is when business starts getting interesting and entertaining. A happy client from Atlanta recommended us to Brixmor, who called us to create this totally new concept for them and the market. We immediately jumped over, researched about the experiential trend and created a brand that promises to set the standard in its segment. From its name to its look, the District brand calls for the cool and hipster next-gen and is an exciting brand that will be attracting retailer tenants from all over the country.
Unlimited
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