Business & Marketing Plans - concept and development.
Business Diagnostic - positioning, competitive advantages, strengths and weaknesses.
Marketing Mix - price, product, place and promotion definition.
Market Research - feasibility studies, mystery shopper and POS surveys.
Media Planning - media selection and negotiation.

Branding - brand development (concept, naming, logo, standards) and corporate identity.
Advertising Design - ads and collateral development (brochure, newsletters, post-cards, etc.).
Direct Marketing - direct mail definition, design and printing; data base selection and distribution.
On-Line Marketing - web development, search engine optimization and placement, e-mail advertising.
PR Campaigns - press releases and media relations.

Strategic Alliances & Partnerships - identification and development.
Brand Licensing - license processing and negotiation of terms with corporate licensor.
Chambers of Commerce - identification, membership and word of mouth.
Events Planning & Trade Show Management - research, recommendation and management.
Trade Marketing - In-store sales promotions and/or marketing through distribution channels.
Category Management - store layout, categories definition, product exhibition and consumer habits.